.png)
Tesla has a dominant share of the electric vehicle market but Morgan Stanley's Adam Jonas said Monday that control is "unsustainable" and will soon be disrupted from electric vehicle maker Rivian.
Jonas said that Morgan Stanley has a "strong belief that all-electric vehicle architecture will need a truly 'clean sheet' approach" to take on Tesla, rather than "adapting existing legacy OEM architecture." OEM is an auto industry term that stands for Original Equipment Manufacturer.
Check out the article below
https://www.cnbc.com/2019/02/11/morgan-stanley-serious-tesla-electric-vehicle-competition-from-rivian.html
No, Rivian is most definitely not ‘Tesla’s worst nightmare’
Below is an excellent post regarding the Rivian Tesla relationship.
https://www.teslarati.com/tesla-vs-rivian-rivalry-debunked/
What is "serious competition"?
When will this "serious competition" come to fruition?
First off. Any time a EV replaces a ICE vehicle is a win for all of us. I really don't care who the producer is or what its country of origin is.
In 2018, Tesla delivered a total of 245,240 vehicles: 145,846 Model 3 and 99,394 Model S and X. Tesla delivered almost as many vehicles in 2018 as they did in all prior years combined.
Check out the numbers.
http://ir.tesla.com/news-releases/news-release-details/tesla-q4-2018-vehicle-production-deliveries-also-announcing-2000
This year expect to see a new Tesla factory up and running in Shanghai, China and vehicle production from Giga Factory 1 in Arizona. As of now Rivian has a production of Zero. Thats a lot of ground to cover. Even in best case scenario 20,000 R1T & R1S will hardly be serious completion.
As for the when, don't expect to see those kind of numbers for at least 2 years. Who's to say what the EV field will look like by then. Ford is throwing its hat in the EV truck ring. I would bet they'll have EVs on the lot by the time Rivian starts production. For the next several years EV demand will exceed production. The real competition will begin once we have a saturated EV market. Then only the best will survive.
Posts like ones from CNBC are great for generating public awareness and EV enthusiasm but they tend to be short on details and fact. They are easier to swallow with a with a grain of salt.